Thinx is a brand of underwear for humans that menstruate. Those humans are not necessarily always going to be cisgendered women, as transgender men can, and do, menstruate. With its latest subway campaign, which took over New York’s Union Square station today, the brand has represented exactly that.
“Trans inclusion is something that has been on our radar since the iteration of our Boyshort, which was specifically designed with the trans male menstruating community in mind” Miki Agrawal
Photo: All is Fair’s new binder design
They hire queer models and models of color
for their runway shows. They design products meant to be gender-neutral
and make queer music videos. They did an amazing photoshoot with queer breast cancer survivors.
So after nearly a year of getting stoked about their business
practices, I was a little anxious to be reviewing Play Out’s underwear.
What if it turned out that after I’d experienced all this hype, I didn’t
like the product?
Luckily, the folks at Play Out are making a product that lives up to the brand image. In other words: I shouldn’t have worried.